Our entry into the social media world was delayed however I believe it was important we found the right person to venture into this sphere with- I would rather we started the process well rather than start at all and we found the right person to guide us.
One of the key components of our relationship is Cass’ teaching background – Cass is not merely a social media manager but also a social media educator and this factor has led to me being involved, interested and participating in the process- all of which is important for us, as we did not want to outsource our social media completely and be disconnected with our customers and audience.
I cannot help but check through our Instagram profile often (sometimes on an hourly basis) and admire our work being showcased in a manner consistent with our ethos and brand.
Cass has made the introduction into social media an effortless, efficient and enjoyable process. For someone who has been extremely resistant to the use of social media as a marketing tool, I would not have ever thought the word “enjoyable” would be used to describe the process however her vision, creative talent and linguistic flair has converted me into a social media addict.